We’re more than a group of nerds breaking the latest gadgets. We live and breathe discovery and we disrupt conventions. We challege everything.
This is where we turn “Can we do that?” into “We just did.” We test and retest the concept to uncover new value beyond its original application.
Where most labs just ideate and present, we take it a step further and deliver the goods in any format from show-stopping to jaw-dropping.
We question everything, research thoroughly and always bring it back to the primary objective.
Get to the first failure, then start iterating. Because you learn more by doing than by guessing.
We take new inventions and begin innovating. We implement a quick-turnaround solution and go-to-market strategies, because the proof is in the prototype.
YOU SAW IT HERE FIRST.
Mark Hindsbo, VP Developer & Platform Evangelism, Microsoft