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TECH THAT CONNECTS: Wi-Fi Aware and Google’s Eddystone are Changing the Game

16 Jul 2015
wifi aware

If you thought it was impossible to be even more connected, well…we hope you have no problem being wrong.

The Wi-Fi Alliance has just unveiled Wi-Fi Aware, and when it comes to connectivity, it’s a complete game-changer. The new technology plays off the principal features of iBeacons and Bluetooth by allowing Wi-Fi enabled devices to connect and communicate with each other, all without the use of cellular data or an Internet connection.

Basically, when using an application that is Wi-Fi Aware-certified, your device will be listening for valid connections with other Wi-Fi Aware devices before actually establishing a connection with those devices. This effectively lowers power-consumption, and enables highly efficient communication between devices. Users will also be able to subscribe to certain information or connection requests and have the ability to choose to publish their availability.

One specific case in which this will make a huge difference is extremely crowded situations like sporting events and music festivals, where terrible cell service (and the associated toll it takes on your battery) makes communication basically impossible. Aware, on the other hand, is power-efficient—much more so than traditional Wi-Fi—despite the fact that it’s constantly running in the background.

This is happening at a pivotal time for tech, as IoT is becoming more and more prevalent in our lives with the explosion of wearables and automated home devices, and it’s incredibly exciting to see this space evolving in directions that make it easier for all these devices to communicate with each other.

But it’s not only Wi-Fi Aware that’s encouraging this connectivity. If you look at this combined with Eddystone, Google’s recently-announced hardware platform—an iBeacon competitor—that looks to open up BTLE-based beacon technology for smartphones beyond Apple’s iOS ecosystem, you’ll see that this is a tech sector that’s about to exponentially increase in innovation.

“A lot of our homegrown and client-driven initiatives utilize BTLE and beacons,” said Chaotic Moon CEO Ben Lamm. “We like seeing it become easier for devices to connect and ‘talk’ with one another because it lets us focus on building the best experiences for all users, not just a subset of folks who have the right tools or technical knowledge. There’s a firm backbone now, and we don’t have to worry about what platform people are shooting for, because the tech is open to everything.”

Basically, our options just exploded.

“Now we can just focus on the potential of the technology and what we can do with it,” continued Lamm. “We’re excited to see this progression and even more excited for the possibilities it brings.”