DON’T HATE, INNOVATE: Innovation Labs are the Key to Company Success

31 Jul 2015
Innovation Lab

Here at Chaotic Moon, innovation is a driving force, a way of life, and—you’ll realize if you browse our materials—also one of our favorite vocabulary words. It’s a concept that’s integrated into everything we do and every department, but it’s the founding principle of one segment of our studio in particular: BASE, our prime innovation station, where a few of our most dangerous minds collaborate alongside CM partners and colleagues, utilizing technology and creativity…and often making a lot of stuff blow up.

“To us, the point of having BASE is to instigate, investigate, and inspire,” explained Chaotic Moon CEO Ben Lamm. “The things we build may be prototypes, and often rough around the edges, but they’re meant to start the conversation around the future of technology, both internally and externally.”

Within CM, BASE’s job revolves around testing the limits of technology and breaking boundaries—around experimentation and invention—but, while the concept of the innovation station is growing, many companies haven’t implemented a similar version to ours. Many R&D teams at larger companies are instead forced to adhere to the limiting and structured mindset that is ingrained in their company’s culture, and one can safely make the assumption that these corporate constraints and attitudes stifle creativity and innovation. In fact, according to a piece entitled “The Innovation Game: Why and How Businesses are Investing in Innovation Centers,” only five percent of R&D staff claim that they feel highly motivated to innovate, which is especially interesting given the fact that 65% of senior executives face increased pressures to innovate and that $1.6 trillion was spent on R&D globally.

What companies need to realize is that by opting out of an innovation station or failing to utilize it to its full potential, they aren’t just missing out on an opportunity to get ahead of the technological curve (and, we’ve found, the opportunity to have a lot of fun). They’re actually missing out on potential profits as well, as evidenced by companies such as Walmart and Zappos, which have seen significant increases in sales and consumer traffic through changes in the brands’ technologies developed by in-house innovation labs and teams.

The bottom line is that  innovation has the opportunity to help a company grow and thrive, and the spirit of innovation is something that, now more than ever, companies need to turn into an actual practice.

And, not to brag (because we would never do that), but here at Chaotic Moon, we’re proud to say that we’ve made innovation a priority since day one.

“We’ve made innovation our mission since the very beginning, and every day we’re striving to discover something new, something better,” Lamm proclaimed. “Chaotic Moon is about forward-thinking on every level—about taking risks and trying out new tech to catapult ourselves and our clients into the future of the digital age. BASE is the hub where this happens most, the innovation capital of Chaotic Moon, and we wouldn’t consider doing it any other way.”