The Chaotic Moon and IBM Bluemix teams have joined forces before, and at this speaking engagement, the topic of conversation will illustrate how immediacy is a feature of analytics today. Boudria will discuss how the team at Chaotic Moon was able to use IBM Watson Personality Insights in a live event setting to measure the interests of a diverse audience and track their response to promotional messaging.
In this talk, viewers will learn how the Watson can derive key information about customers simply from social media text, and how the info allows users to better understand the message recipient and their characteristics and preferences.
The result? Marketers will be able to approach current and potential clients with more understanding and knowledge—and therefore, a better strategy—than ever before.
On June 18th, you can find him in Philadelphia at the following venue: