The IBM Roadshow: Chaotic Moon’s Marc Boudria Talks Watson Personality Insights and What the Software Means for Marketers

18 Jun 2015

Our own Marc Boudria is bringing his brilliance to Philly as part of the 2015 IBM Roadshow!

The Chaotic Moon and IBM Bluemix teams have joined forces before, and at this speaking engagement, the topic of conversation will illustrate how immediacy is a feature of analytics today. Boudria will discuss how the team at Chaotic Moon was able to use IBM Watson Personality Insights in a live event setting to measure the interests of a diverse audience and track their response to promotional messaging.

In this talk, viewers will learn how the Watson can derive key information about customers simply from social media text, and how the info allows users to better understand the message recipient and their characteristics and preferences.

The result? Marketers will be able to approach current and potential clients with more understanding and knowledge—and therefore, a better strategy—than ever before.

On June 18th, you can find him in Philadelphia at the following venue:

Conference Center at CHF
315 Chestnut Street
Philadelphia, PA 19106
Trust us, it’s gonna be good.