“Should we focus on iOS or should we target Android to start, too?” “What’s the best analytics platform to use in our app? Can you integrate our Omniture account?” “Should our internal developers set this up on our Drupal-based CMS or do you have a faster alternative we can use?” I hear these questions all the time, on a wide variety of topics, but whatever they’re about, the answer usually comes down to one thing: determining the best tool for the job, for the client’s purpose and need, for the function of the app and service. We ask ourselves these questions, too. Lately, a lot of businesses have been asking which tool is best for their business, Microsoft’s Office suite, [...]
Last week, American Airlines, one of the last remaining legacy airlines, unveiled a new branding identity, complete with a new mark, new colors, new fonts, new patterns, new livery; a complete overhaul of American’s distinct and long-standing classic look. Reactions came immediately and ranged from the dismissive and derogatory response of the original campaign’s designer, Massimo Vignelli; to the sentimental and melancholy meanderings of this guy. Wherever you fall on the look and feel of American Airlines’ new visual identity campaign, it actually is representative of an elephant-in-the-room question that happens so often in the world of apps and mobile strategy. And it’s a question (two, actually) that many companies don’t realize they should be asking: Is it time for [...]
What is design? Is it new graphics, a new color scheme for your website? Is it fresh paint, is it something flashy that turns heads? Is it making sure your logo is awesome and that all your fonts match? And what is this thing called branding? Is that the same thing as design, or is it something else? We have a lot of chats with a lot of great people and companies about designing products, user interface and experience, creating a particular look and feeling in a design. Sometimes people know just what they want and need, and they come to us to help them figure out the *how*. Other times, we start from scratch, answering questions, helping project vision, [...]
Hewlett-Packard Plans September Release of Open-Source WebOS
Posted: Jan. 26, 2012 - http://buswk.co/ydVKIG
Whurley shares his thoughts on the future of WebOS in a recent article on BusinessWeek.