[YUM! Brands is] transitioning KFC and Pizza Hut to be clearer in brand truths… in a way that resonates with mostly millennial customers.

Greg Creed — CEO, YUM! Brands

“Decades ago, your car keys were the ticket to convenience at the drive-thru. Today… our customers seek restaurant experiences that fit their lifestyles.”

Brian Niccol — President, Taco Bell

BYOD programs will double or even triple the size of the mobile workforce by 2018…

Gartner, Inc.

Dell provides a compelling end-to-end user experience while removing some of the biggest BYOD security, manageability, and cost hurdles companies face.

Neal Foster — Executive Director at Dell

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Experiential design explores combinations of technology, motion graphics, sound, and rich content to create unique, highly engaging experiences with consumers.

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c

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Design

The design of people, infrastructure and communications according to the needs of customers and participants, so that the service is user-friendly, competitive and relevant to the customers.

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Define the market opportunity and positioning strategy for the entire company or department.

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e

User
Research

Uncovering and understanding user behaviors, needs, and motivations through select design research activities.

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f

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Development

Defining the brand positioning for the company or product, including identity, aesthetic, tone and marketing actions.

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